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  • Writer's pictureTony Biesiek

Client-Centric Design - Imagine Architecture design philosophy series - Part 1

Welcome to the 9 week blog series on the reasons why Imagine Architecture designs the way it does.

The design philosophy of Imagine Architecture

At Imagine Architecture we believe that architecture should not only be aesthetically pleasing, but also purposeful and meaningful for the people who use it. Our design philosophy is based on a three-tiered, connected approach that prioritises the client experience at every stage of the process.

At the top of our philosophy is Tier 1: Client-Centric Design, which places people at the heart of everything we do. We strive to understand the unique needs, desires, and preferences of each client, and we use this knowledge to inform every design decision we make.

Tier 2, Purpose & Place, builds upon this foundation by considering the context of the building's location, purpose, and surrounding environment. We believe that architecture should not only be visually striking, but also purposeful and relevant to its intended use and the community it serves.

At Tier 3, we focus on our 7 Core Design Principles: Beauty, Function, Value, Light, Comfort, Efficiency, and Biophilic. These principles serve as our guideposts for every design decision we make, from selecting materials and finishes to designing spaces that promote well-being and connect people to nature.

We believe that this three-tiered approach to architecture is essential for creating spaces that are not only visually stunning, but also meaningful and purposeful for the people who use them.

Tier One: Client-Centric Design

Client-Centric Design is an overarching philosophy that puts our clients at the centre of the design process. It focuses on an approach that prioritises the needs, preferences, and aspirations of the client or end-user throughout the architectural design process. The goal is to create buildings, spaces, and environments that not only meet functional requirements but also resonate with the people who will use and inhabit them. This approach is especially crucial as architecture has a direct impact on the well-being, comfort, and experiences of the occupants.

Client-Centric Design in architecture goes beyond the physical structure; it involves understanding and addressing the emotional and psychological needs of the clients. By placing the client at the centre of the design process, we can create spaces that truly resonate with and enrich the lives of those who use them.

At Imagine Architecture, we believe that good architecture has the power to change lives. That's why we are committed to using Client-Centric Design principles in all of our projects. Whether we are designing a high quality, healthy home or a commercial space, we always begin by listening to our clients and understanding their needs. From there, we use our expertise and creativity to craft spaces that are not only beautiful and functional, but also promote health, wellbeing, and happiness. Our tagline, "changing lives through great architecture and design", reflects our belief that the spaces we design have the power to make a real difference in people's lives.

Learn more about our design philosophy here at

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