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  • Writer's pictureTony Biesiek

Beauty in Architecture - Imagine Architecture design philosophy series - Part 3

Welcome to the 9 week blog series on the reasons why Imagine Architecture designs the way it does.

The design philosophy of Imagine Architecture

At Imagine Architecture we believe that architecture should not only be aesthetically pleasing, but also purposeful and meaningful for the people who use it. Our design philosophy is based on a three-tiered, connected approach that prioritises the client experience at every stage of the process.

At the top of our philosophy is Tier 1: Client-Centric Design, which places people at the heart of everything we do. We strive to understand the unique needs, desires, and preferences of each client, and we use this knowledge to inform every design decision we make.

Tier 2, Purpose & Place, builds upon this foundation by considering the context of the building's location, purpose, and surrounding environment. We believe that architecture should not only be visually striking, but also purposeful and relevant to its intended use and the community it serves.

At Tier 3, we focus on our 7 Core Design Principles: Beauty, Function, Value, Light, Comfort, Efficiency, and Biophilic. These principles serve as our guideposts for every design decision we make, from selecting materials and finishes to designing spaces that promote well-being and connect people to nature.

We believe that this three-tiered approach to architecture is essential for creating spaces that are not only visually stunning, but also meaningful and purposeful for the people who use them.

This week we explore the first of our Tier Three: 7 core design principles:


One of the defining characteristics of beauty in architecture is the fusion of form and function. Imagine Architecture is proficient in striking this balance, creating designs that are not just visually appealing but also highly practical. Take the Palm Springs Modern house, for example. It seamlessly blends the iconic mid-century modern style with contemporary amenities, providing both a comfortable living space and a visually stunning environment. This kind of integration of purpose and design is at the heart of Imagine Architecture's success in creating beautiful buildings.

Moreover, beauty in architecture often hinges on the emotional impact a structure has on its inhabitants. Imagine Architecture excels in this aspect as well. The Palm Springs Modern house, with its open spaces, large windows, and an abundance of natural light, evokes feelings of tranquillity, openness, and connection with the outdoors. This emotional resonance is an integral part of the design philosophy of Imagine Architecture.

Paddock 35 in South Taranaki is another noteworthy example. This innovative design project respects the natural beauty of the landscape. Rather than dominating the environment, it blends harmoniously with it, showcasing Imagine Architecture's commitment to sustainability and integration with nature.

Beauty in architecture is also about incorporating sustainable and eco-friendly principles. Imagine Architecture recognizes the importance of environmental consciousness and weaves it into their designs. Paddock 35, with its eco-friendly features and use of sustainable materials, serves as an example of their dedication to creating beautiful buildings that have a positive impact on the environment.

In conclusion, Imagine Architecture is a master of the art of creating beauty in architecture. With a focus on the seamless integration of form and function, emotional resonance, and sustainable principles, they produce remarkable structures like the Palm Springs Modern house and Paddock 35, which are not only visually striking but also deeply meaningful. As we continue to appreciate the beauty in architecture, Imagine Architecture's work serves as a testament to the enduring power of human creativity and design.

Learn more about our design philosophy here at

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